안양전 21,346명 입장…전북현대 평일 최다 관중 기록 세워

- Lime and watermelon uniforms, themed soju fruit highball, 'green light' for weekday success through theme marketing

Jeonbuk Hyundai Motors FC (hereinafter Jeonbuk Hyundai) has successfully captured both the game and marketing aspects.

On the 8th, at the Jeonju World Cup Stadium, during the themed home game 'FRUITS FRIDAY,' Jeonbuk recorded a victory along with 21,346 paid spectators.

This marked the highest weekday attendance for Jeonbuk Hyundai since the introduction of actual attendance counting in 2012 (excluding holidays and substitute holidays), surpassing the previous record of 21,071 spectators (August 10, 2016 / Jeonbuk vs. Suwon FC). Additionally, it exceeded the highest weekday game attendance in the K League 1 for the 2025 season, which was 15,290 spectators (June 17, 2025 / Seoul vs. Gangwon).

This success was achieved through Jeonbuk Hyundai's initiative in planning the first-ever 'fruit' themed event in the K League, bringing together various companies and local partners to enhance the event.

The pre-released 'watermelon edition jersey' and lime special uniforms worn by the players on the day of the game further heightened the symbolic nature of 'FRUITS FRIDAY,' capturing the fans' attention.

The opposing team, FC Anyang, also resonated with the theme by wearing grape-colored home uniforms, increasing the immersion of the event.

Coincidentally, the day was also 'Grape Day (August 8th),' and the stadium adorned with the uniforms of both teams combined the fruit theme even more richly.

Various partners collaborated to offer fans a rich experience on-site.

The peach crepe food truck and watermelon and buckwheat juice provided by Gochang County conveyed the sweet and refreshing taste of summer, while Bookjeonju Nonghyup Hanaro Mart uplifted the atmosphere by giving out peaches through a scoreboard event.

Seven Eleven added cool enjoyment by sharing watermelon bars, and Adidas' shoe and apparel sponsorship returned to the fans through prize events.

Furthermore, the collaboration reflecting the trend in the liquor market, the 'Won Highball' special edition with fruit-flavored soju collaboration (yuzu/pear scent), garnered attention as it was sold through Musinsa.

To commemorate this collaboration, the representative of Won Soju, artist Jay Park, performed at halftime, adding more excitement and allowing fans to experience not only soccer but also cultural arts.

During the halftime show, Sim Deok-seop, the mayor of Gochang, dressed as Jeonbuk Hyundai's mascot 'Search' in a watermelon costume, kicked a watermelon ball, leading the cheers of the audience.

The cheerful performances that continued from before the game made the concept of 'FRUITS FRIDAY' even more vibrant.

Moreover, this themed home game unfolded a sequential promotional strategy from the theme's unveiling to pre-goods release and sales, and events on the day of the game.

Through this, the anticipation of the fans was consistently raised, and it was recorded as a representative joint success story created by partner companies and the local community.

Jeonbuk Hyundai's Director Lee Do-hyun emphasized, "This is a symbolic game that achieved both game results and marketing success," stating, "This achievement is the result of Jeonbuk Hyundai, various partners, and fans working together."

? Brief Summary:
Jeonbuk Hyundai Motors FC successfully combined sports and marketing during a themed home game called 'FRUITS FRIDAY.' They set a new record for weekday attendance and engaged fans with fruit-themed uniforms, special events, and collaborations with partners.

?️ Natural Korean Translation:
전북 현대 모터스 FC는 '과일 금요일'이라는 주제 홈 경기를 통해 스포츠와 마케팅을 성공적으로 결합했습니다. 그들은 평일 관중 기록을 새롭게 세우고, 과일 테마 유니폼, 특별 이벤트 및 파트너사와의 협력으로 팬들을 참여시켰습니다.

❓ Comprehension Questions:
1. What was the attendance record set by Jeonbuk Hyundai during the 'FRUITS FRIDAY' themed game?
전북 현대가 '과일 금요일' 테마 경기 중 세운 관중 기록은 무엇이었습니까?

2. How did the opposing team, FC Anyang, participate in the fruit-themed event?
상대팀인 FC 안양은 과일 테마 이벤트에 어떻게 참여했습니까?

3. What special collaboration related to soju was highlighted during the event?
이벤트 중에 강조된 소주 관련 특별 협업은 무엇이었습니까?

? Vocabulary Learning:
1. themed (adjective) - 주제를 가진
- The party had a Hawaiian-themed decoration with colorful leis and tiki torches.
- 파티는 다채로운 레이와 티키 횃불이 있는 하와이 테마 장식이었습니다.

2. initiative (noun) - 주도권, 책임
- The student took the initiative to organize a charity event for the school.
- 학생은 학교를 위한 자선 행사를 조직하기 위해 주도권을 잡았습니다.

3. collaboration (noun) - 협력, 협업
- The collaboration between the two artists resulted in a beautiful mural on the wall.
- 두 예술가 간의 협업으로 벽에 아름다운 벽화가 만들어졌습니다.

4. immersion (noun) - 몰입
- The virtual reality game provided a deep sense of immersion for the players.
- 가상 현실 게임은 플레이어들에게 깊은 몰입감을 제공했습니다.

5. vibrant (adjective) - 활기찬, 생기가 넘치는
- The city's Chinatown is known for its vibrant atmosphere and delicious food.
- 그 도시의 차이나타운은 활기찬 분위기와 맛있는 음식으로 유명합니다.

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