전북현대, '제17회 대한상공회의소·포브스 사회공헌대상' 수상

Jeonbuk Hyundai has been awarded the '17th Korea Chamber of Commerce and Industry·Forbes CSR Award', recognizing it as a model case for creating social value through sports.

In particular, this award holds significance as the first case of a sports organization and a professional sports team receiving this recognition.

Co-hosted by the Korea Chamber of Commerce and Industry and JoongAng Ilbo, with Forbes Korea as the organizer, this award selects companies and organizations that have systematically internalized social responsibility across their management and generated substantial results as a representative CSR award system in Korea.

The evaluation for this award was based on strict criteria, with a total of 1,000 points, including social responsibility (300 points), social contribution activities (400 points), and social contribution outcomes (300 points).

Under the slogan 'Progressive Pioneer,' Jeonbuk Hyundai has been building a sustainable social contribution model centered around Our People (fans), Our Community (local community), and Our Planet (environment), expanding the social role of sports.

The judging panel highly praised Jeonbuk Hyundai for practicing a systematic social responsibility management structure that goes beyond simple donations and sponsorships to organically connect fans, the local community, and the environment.

In particular, Jeonbuk Hyundai became the first K-League team to establish an official partnership with the UN World Food Programme (WFP) and contributed a total of 150 million won in donations, contributing to the global spread of humanitarian values through sports.

Moreover, by introducing reusable cups for home games, Jeonbuk Hyundai engaged 368,505 spectators in environmental campaigns, and operated the 'Mercury Project,' an astronomy education program, providing a new educational experience to 240 participants.

Through the upcycling project 'Green Cycle,' utilizing waste generated at the stadium, Jeonbuk Hyundai sold out 300 products and donated all proceeds, while continuously operating safety and welfare programs linked to the local community, maintaining a community-focused social contribution activity.

Jeonbuk Hyundai has expanded the stadium beyond a mere sports viewing space to a platform connecting education, culture, environment, and the local community, broadening the positive impact of sports on the local community through various social contribution activities that fans directly participate in.

Jeonbuk Hyundai's President Lee Do-hyun expressed that the efforts to create new values for fans, the local community, and the environment based on humanity, beyond sports achievements, have led to significant results, stating that they will continue sustainable social contribution activities to enable sports to bring positive changes to society.

Jeonbuk Hyundai plans to continue its responsible role as a sports team by establishing a sustainable social contribution model where fans, the local community, and the environment grow together under the spirit of 'Progressive Pioneer.'

📝 Summary:
Jeonbuk Hyundai has been recognized with the '17th Korea Chamber of Commerce and Industry·Forbes CSR Award' for their social value creation through sports. This is the first time a sports organization and professional sports team have received this award, highlighting their commitment to social responsibility and community engagement.

🗣️ Natural Korean translation:
전북 현대는 스포츠를 통해 사회적 가치를 창출한 데 대해 '제17회 한국상공회의소·포브스 CSR상'을 수상했습니다. 이는 스포츠 단체와 프로 스포츠 팀이 이 상을 받는 것은 처음이며, 그들의 사회적 책임과 지역사회 참여에 대한 약속을 강조합니다.

❓ Comprehension questions:
1. What award did Jeonbuk Hyundai receive and why is it significant?
수상한 상은 무엇이며, 왜 중요한가요?
2. How did Jeonbuk Hyundai go beyond simple donations and sponsorships according to the article?
기사에 따르면 전북 현대는 어떻게 간단한 기부와 후원을 넘어섰나요?
3. What are the three main areas Jeonbuk Hyundai focuses on in their social contribution model?
전북 현대가 사회 공헌 모델에서 주로 초점을 맞추는 세 가지 주요 영역은 무엇인가요?

💡 Vocabulary learning:
1. CSR (Corporate Social Responsibility) - 기업 사회적 책임 (Noun)
- The company's CSR initiatives focus on environmental sustainability and community welfare.
- 회사의 CSR 프로젝트는 환경 지속가능성과 지역 사회 복지에 초점을 맞춥니다.

2. Slogan - 슬로건 (Noun)
- The company's new slogan emphasizes innovation and teamwork.
- 회사의 새로운 슬로건은 혁신과 팀워크를 강조합니다.

3. Upcycling - 업사이클링 (Noun)
- The upcycling project turned old materials into beautiful new products.
- 업사이클링 프로젝트는 오래된 자료를 아름다운 새 제품으로 변화시켰습니다.

4. Humanitarian - 인도주의자 (Adjective)
- The organization received an award for their humanitarian efforts in helping refugees.
- 그 단체는 난민을 돕는 인도주의 노력으로 상을 받았습니다.

5. Sponsorship - 후원 (Noun)
- The event was successful thanks to the generous sponsorship from local businesses.
- 그 이벤트는 지역 기업의 관대한 후원 덕분에 성공적으로 진행되었습니다.

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